Indeed:
Click with Courage
Many Gen Z find themselves in analysis paralysis when starting their job search. It feels too complicated, ambiguous, and impersonal even to start searching on job sites like Indeed. And what better way to poke fun at this fear than by introducing stupid-looking monster puppets called “searching scamps”? With their humor and truth, these playful guides will show how Indeed makes the job hunt simple, transparent, and human.
Contributions:
Texas State University 2023 Team
Awards:
2023 National Student Advertising Competition-2nd Place in Nationals
2024 AAF San Antonio ADDY Awards- (Student Category) Gold in OOH/Experiential, Silver in Social Media, Bronze in Best Campaign
Meet The Scamps
Whitney’s a girl’s girl who doesn’t tolerate snakes or fakes. That’s why she’s the scamp to tell you all about Indeed’s transparency.
Frank is an old grouch who can’t keep his mouth shut about the importance of authenticity. He’s the guy to tell you all about Indeed’s ability to make the artificial feel real.
Video Spots
OOH: Elevator Wrap
OOH: Bus Wrap
OOH: 3 Lenticular
Tiktok Profile for the Scamps
Denise and Maurice are complete opposites stitched at the hip. Their complicated lifestyle allows them to appreciate Indeed’s features that allow for work-life balance.
Microsite
Free Water Collaboration
Interactive Selfie Museum Including Branded Claw Machine
Rage Room Experience
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Interactive Mural
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