Indeed:

Click with Courage

Many Gen Z individuals find themselves in analysis paralysis when starting their job search. It feels too complicated, ambiguous, and impersonal to even begin searching on job sites like Indeed. So, what better way to poke fun at this fear than by introducing some ridiculous-looking monster puppets called 'Searching Scamps'? With humor and honesty, these playful guides will show how Indeed makes the job hunt simple, transparent, and human.

Contributions:

  • Texas State University 2023 Team

Awards:

  • 2023 National Student Advertising Competition-2nd Place in Nationals

  • 2024 AAF San Antonio ADDY Awards- (Student Category) Gold in OOH/Experiential, Silver in Social Media, Bronze in Best Campaign

Meet The Scamps

Whitney

Whitney’s a girl’s girl who doesn’t tolerate snakes or fakes. That’s why she’s the scamp to tell you all about Indeed’s transparency.

Frank

Frank is an old grouch who can’t keep his mouth shut about the importance of authenticity. He’s the guy to tell you all about Indeed’s ability to make the artificial feel real.

Maurice & Denise

Denise and Maurice are complete opposites stitched at the hip. Their complicated lifestyle allows them to appreciate Indeed’s simple and straightforward features.

Video Spots

OOH: Elevator Wrap

OOH: Bus Wrap

OOH: 3 Lenticular

Tiktok Profile for the Scamps

Microsite

Free Water Collaboration

Interactive Selfie Museum Including Branded Claw Machine

Rage Room Experience

1

2

3

4

5

6

7

Interactive Mural

1

2

3

4