2025 One Show Competition Brief:

Get: Gen Z and younger millennials

To: Make Heinz Jalapeño Ketchup the #1 breakfast staple

By: Showing up at the most important meal of the day

Because: The thick and rich taste of Heinz elevates your morning routine.

If last night got out of hand, getting out of bed won’t be easy. To wake your senses, you’ll need a breakfast even wilder than the night before. That’s where Heinz comes in. Heinz Jalapeño Ketchup is the perfect addition to your morning meal, delivering a savory kick that will rival the spice of last night and jumpstart your day.