Jif’s classic reputation is a blessing and a curse. It’s the peanut butter we all know, but what can it do to stand out amongst the other nut-based butters hitting the shelves? We always hear about taste, nutrition, and snackability from our competitors, but we rarely hear about the people actually using the products. Jif is a classic, not only because of the product, but because of the people who love it. 

The love of peanut butter goes deeper than the jar, so let’s highlight the people who have made Jif what it is today.